Logo Maturation

An evolution process for your well-known logo design

Your logo is always working hard for your business. It's a demanding job, promoting for you at all hours and in many forms, from business cards to billboards, websites and more.

With a 24/7 schedule like that, it's not surprising that your logo might get a little tired. And by that we mean visually tired. Every once in a while it's a good idea to take a look at your logo and consider the possibilities for freshening it up.

So how do you keep your brand recognition while keeping with the times? By "maturing" your logo, that's how. Our talented graphic designers keep what already works for your business and give it a makeover. We can make adjustments to modernize the look and feel while building on your existing identity.

See the results! Check out this case study.


Some of the world's oldest and largest companies have gone through the logo maturation process multiple times. Have you ever lost sight of Coke or Pepsi's corporate identity? Probably not, and yet their logos have gone through many iterations that you may not even have noticed at the time. Check out the logo maturation of some of the world's most recognizable brands.

Check out how Treefrog has helped our clients to refresh their lagging logos.

Get help with your corporate identityWe can help you with your logo designView our graphic design portfolio